My first love in fair-trade fashion was Elizabeth Suzann. You'll see her beautiful designs throughout my posts over time.
I didn't think I'd find another fair-trade label who'd sweep me off my feet the way Elizabeth Suzann did. But Reformation, a California based fair trade and eco-friendly fashion line has won me over in a major way. I’m wearing Elizabeth Suzann pants and a Reformation top in this shot below by Goshen, Indiana photographer Paulo Juarez:
I literally spent hours ogling their designs, reading their story, and picking out which dress I'd eventually purchase. What I loved most was that Reformation creator, yael aflalo, started Reformation as a non traditional path to environmental conservation.
She does this in a way that tricks your average shopper. Creating fashionable attire with sass and without pressing her agenda has proven beneficial. Most eco-friendly fashions that I've come across have a similar look. To me, there wasn't enough pizazz.
Aflalo is changing the eco-friendly fashion game.
For that, I'm grateful. I wanted to feel fabulous while honoring my vow to be kind to mamma earth. On the Reformation website they explain this process clearly.
As I mentioned before on the topic of Minimalism, to transition into this lifestyle I began making piles of keep, maybe, and donate. after donating the majority of my wardrobe I felt a major weight lifted. most of the articles were purchased from large corporations such as tjmaxx, kohls, and various shopping malls. my heart couldn't stand the idea of wearing clothes made by precious people in abusive third world factories. i felt their sad energy when i'd wear my clothing. Now that I only purchase fair trade and eco friendly clothing i feel a lightness to living. i feel full of love.
stay tuned to see which article(s) of reformation clothing I ended up purchasing! lets dress in eco-friendly style!
May we 'Evolve With Love,'
- Betsey Long, Creator of VEVOLVE