FAIRLY TRADED

REFORMATION


My first love in fair-trade fashion was Elizabeth Suzann. You'll see her beautiful designs throughout my posts over time.

I didn't think I'd find another fair-trade label who'd sweep me off my feet the way Elizabeth Suzann did. But Reformation, a California based fair trade and eco-friendly fashion line has won me over in a major way. I’m wearing Elizabeth Suzann pants and a Reformation top in this shot below by Goshen, Indiana photographer Paulo Juarez:

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I literally spent hours ogling their designs, reading their story, and picking out which dress I'd eventually purchase. What I loved most was that Reformation creator, yael aflalo, started Reformation as a non traditional path to environmental conservation.

She does this in a way that tricks your average shopper. Creating fashionable attire with sass and without pressing her agenda has proven beneficial. Most eco-friendly fashions that I've come across have a similar look. To me, there wasn't enough pizazz.

Aflalo is changing the eco-friendly fashion game.

For that, I'm grateful. I wanted to feel fabulous while honoring my vow to be kind to mamma earth. On the Reformation website they explain this process clearly.



Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly. Most fashion is designed 12–18 months before it’s released, but at Ref a sketch can becomes a dress in about a month. We’re designing and making what you want to wear right now.
— Reformation Official Website

“AFLALO, WHO IS NOW 38, HADN’T GIVEN THE MATTER MUCH THOUGHT. SHE FIGURED THAT SINCE REFORMATION REPURPOSED GIRLY DRESSES FROM FLEA MARKETS AND VINTAGE SHOPS, HAND-SEWED THEM WITH NEW FLOURISHES, AND RESOLD THEM IN ONE STOREFRONT, IT WAS ALREADY SUFFICIENTLY GREEN. NEVERTHELESS, THE NATURALLY CURIOUS (AND EXTRAORDINARILY AMBITIOUS) SOUTHERN CALIFORNIA NATIVE STARTED READING UP ON BOTH ETHICAL MANUFACTURING AND VARIOUS STRATEGIES TO SCALE THE COMPANY.
IN 2012, WITH THE MONEY SHE HAD MADE FROM REFORMATION’S EARLY YEARS, ALONG WITH A SIDE PROJECT PRODUCING PRIVATE-LABEL CLOTHES FOR URBAN OUTFITTERS, AFLALO RELAUNCHED REFORMATION AS AN E-COMMERCE BUSINESS CENTERED ON A TWO-STORY FACTORY IN DOWNTOWN LOS ANGELES AND THREE STORES, TWO IN NEW YORK AND ONE IN L.A. IN 2014 IT HAD REVENUES OF $25 MILLION AND NOW COUNTS TAYLOR SWIFT, ROSIE HUNTINGTON-WHITELEY, RIHANNA, AND EMILY RATAJKOWSKI—STYLISH WOMEN WHO DON’T LACK FOR DESIGNERS SENDING THEM FREE CLOTHES—AS PAYING CUSTOMERS. “I LOVE THAT THEIR PIECES ARE FEMININE BUT ALWAYS SUPERCOOL AND HAVE THE PERFECT LOW-MAINTENANCE VIBE,” RATAJKOWSKI SAYS.”
— Vogue Magazine

As I mentioned before on the topic of Minimalism, to transition into this lifestyle I began making piles of keep, maybe, and donate. after donating the majority of my wardrobe I felt a major weight lifted. most of the articles were purchased from large corporations such as tjmaxx, kohls, and various shopping malls. my heart couldn't stand the idea of wearing clothes made by precious people in abusive third world factories. i felt their sad energy when i'd wear my clothing. Now that I only purchase fair trade and eco friendly clothing i feel a lightness to living. i feel full of love. 

stay tuned to see which article(s) of reformation clothing I ended up purchasing! lets dress in eco-friendly style! 

May we 'Evolve With Love,'

- Betsey Long, Creator of VEVOLVE